Marketing Interview: The Move Toward Fluid Content
Yamaguchi says that years of experience in the dot-com world, plus his own personal projects (like 52projects.com, his do-it-yourself craft Web site), have armed him with the marketing knowledge necessary to leverage the Internet of today—and tomorrow.
How did you get your start in the industry?
Jeff Yamaguchi: When I first came to New York 10 years ago, my first job was in book publishing, in marketing at New Press. … A lot of companies still didn’t have e-mail accounts, and I remember using an AOL account for e-mail. And I had just come from San Francisco, where the whole dot-com thing was just starting to happen. … From there I went to iUniverse, a print-on-demand publisher, and after that, I left book publishing and went to [magazine publisher] Ziff Davis. That’s where I think I really learned the most about how the Internet works in terms of reaching out to audiences and building traffic.