Marketing Interview: The Move Toward Fluid Content
How Doubleday.com is using an open-source platform to engage its readers.
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… Go where the traffic is. [If we create a video,] we place that video on the video-sharing sites [like YouTube and Vimeo]. If we take pictures at an author event, we’re putting those up on Flickr. If you have a podcast, people should be able to subscribe to it, and that podcast should live in many different places. … Go where the people already are.
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Carolyn Huckabay
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