Marketing Interview: The Move Toward Fluid Content
How Doubleday.com is using an open-source platform to engage its readers.
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Where did the concept of using a WordPress platform come from?
Yamaguchi: About a year ago, [Senior Designer] Michael Colico actually started up a blog for the group, and people loved it, but it was never a formal thing. When I came here, he showed me what he had done using the WordPress platform … . He was laying the groundwork for the direction I thought we should go. … There was a lot of work to be done [to make] it look less [like] a blog, but it’s more than that—it’s a content management system that can be used in many different ways. It’s not like Blogger or Typepad—there’s much more flexibility.
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Carolyn Huckabay
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