Marketing Interview: The Move Toward Fluid Content
How Doubleday.com is using an open-source platform to engage its readers.
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What’s the greatest advantage to using WordPress?
Yamaguchi: The Web is constantly evolving. … There are many people working on improvements and pushing it. If you’re using WordPress, you really benefit from that. In subtle ways, you might not even realize how the Web is changing. Just by the nature of using an open-source system like this that has an organized way of putting upgrades out there, you’re going to benefit from that, and it costs no money. (Time and intelligence from your internal group costs money, of course … .)
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Carolyn Huckabay
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