Marketing Interview: The Move Toward Fluid Content
How Doubleday.com is using an open-source platform to engage its readers.
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Is this the way publishing Web sites will look in the future?
Yamaguchi: Yes. The one-paragraph description of your book—author photo, author bio—isn’t going to take you very far. Publishers and authors are doing a lot of interesting stuff—cool videos, podcasts—so you need a place to put it all. And you need a place to anchor it … somewhere on your own site in a way that makes sense.
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Carolyn Huckabay
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