Marketing Interview: The Move Toward Fluid Content
How Doubleday.com is using an open-source platform to engage its readers.
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Would you recommend that people in your field use their own personal projects to their advantage in the industry?
Yamaguchi: Absolutely. You may have a Facebook page, you may have a MySpace page, but that is not enough. You should have your own site, a WordPress account … built around a personal interest. You’ll start to see how people come to your site, where traffic comes from, how to get people there, what people respond to. Lead by example: It goes a long way.
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Carolyn Huckabay
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