36 Twitter Tips for Book Publishers
How to tweet your way to successful title and author promotions. Plus, 5 ways your company can benefit from Twitter (and 6 tips to help you maximize your following).
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11. Make timely and appropriate tweets. Our Web site is full of great content. When the “Lost” season finale aired in May, we tweeted with links to our content about surviving a plane crash or surviving a nuclear fall-out. And, of course, we used the #lost hashtag.
12. Think of tweets in the same way you would think about publicity hits. It’s an endorsement of your book. Whether it’s a consumer or a member of the media, share that endorsement with your followers by retweeting their post. It’s a nice way of saying thank you … and it opens the originator’s message up to your followers who may now follow that person and/or retweet the message.
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Noelle Skodzinski
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