36 Twitter Tips for Book Publishers
How to tweet your way to successful title and author promotions. Plus, 5 ways your company can benefit from Twitter (and 6 tips to help you maximize your following).
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14. Have a personality/human associated with the brand, even if [it’s] just a line in the bio about who’s working on it. We’ve all accidentally posted to Harlequin Books instead of our own accounts at this point, and we get personal responses back, so they know we’re human.
15. Avoid automated tweets. “Anything that gets cut off with ‘…’ is just confusing and doesn’t tell me anything.”
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Noelle Skodzinski
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