Digital Directions: Are You Putting the Wrong Product in the Wrong Medium?
Important considerations for developing a cross-media product strategy.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Products That Span All Media
Publishing models fail when a product is put into a medium for which it is not best suited. For example, newspaper classifieds collapsed because print lacked the ability for individuals to post and edit their own ads. Enter the two-way, instantaneous Web and Craigslist.
0 Comments
View Comments
- People:
- Andrew Brenneman
- Places:
- Cleveland
Andrew Brenneman
Author's page
Related Content
Comments