Digital Directions: Are You Putting the Wrong Product in the Wrong Medium?
Important considerations for developing a cross-media product strategy.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Organizations often relegate digital initiatives into relatively isolated departments, such as a silo for Web marketing or a silo for digital distribution, without impacting the traditional publishing activity—making books. However, real product value and strategic advantage can be found when the intrinsic characteristics of digital media inform fundamental product strategy.
0 Comments
View Comments
- People:
- Andrew Brenneman
- Places:
- Cleveland
Andrew Brenneman
Author's page
Related Content
Comments