Digital Directions: Are You Putting the Wrong Product in the Wrong Medium?
Important considerations for developing a cross-media product strategy.
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1. Dynamic. Web-delivered content is essentially instantaneous and can be continually updated.
2. Two-way (many-to-many). Content flows both upstream and downstream. This attribute, combined with dynamic delivery, has enabled social media, in which readers can interact with content (via comments) and with each other (via discussions), participating in real time.
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- People:
- Andrew Brenneman
- Places:
- Cleveland
Andrew Brenneman
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