Digital Directions: Are You Putting the Wrong Product in the Wrong Medium?
Important considerations for developing a cross-media product strategy.
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The most exciting opportunities available to us as content creators and distributors are in envisioning product models that span media, in which each component of the product uses the unique attributes of each medium. Some possible opportunities:
• A travel offering in which a visually rich, introductory print component was bundled with a location-aware travel guide and a Web-based travel community site.
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- People:
- Andrew Brenneman
- Places:
- Cleveland
Andrew Brenneman
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