Digital Directions: Are You Putting the Wrong Product in the Wrong Medium?
Important considerations for developing a cross-media product strategy.
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Mobile
The mobile device, like the Web, is another digital channel, and shares many of the same key characteristics of the traditional Web, such as two-way, dynamic content delivery. However, mobile is not just the latest, smallest Web browser. Mobile constitutes a new medium as different from the traditional Web as the traditional Web is from print.
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- People:
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Andrew Brenneman
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