Digital Directions: Are You Putting the Wrong Product in the Wrong Medium?
Important considerations for developing a cross-media product strategy.
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3. Medium resolution and form factor. Standard screen resolutions of 2 or 3 megapixels is unimpressive when compared to good-quality print, but it sure beats the mobile phone. Laptops and cellular modems have made the traditional Web more portable, though not mobile in the truest sense.
4. Transaction-enabled. Audiences can respond to media and generate an event that may be tied to a revenue event by clicking on an ad or buying a product—including additional content.
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- People:
- Andrew Brenneman
- Places:
- Cleveland
Andrew Brenneman
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