Digital Directions: Are You Putting the Wrong Product in the Wrong Medium?
Important considerations for developing a cross-media product strategy.
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• A higher-education offering in which content that is less perishable (the core textbook) is printed traditionally, and content that needs frequent updating is delivered as online ancillaries. This would allow more time between editions of the core text in which to more easily recoup development costs.
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- People:
- Andrew Brenneman
- Places:
- Cleveland
Andrew Brenneman
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