Digital Directions: Are You Putting the Wrong Product in the Wrong Medium?
Important considerations for developing a cross-media product strategy.
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Perishable content that needs to be continually revised and reprinted has a reduced window in which to amortize production costs. Such content is more economically feasible when supported digitally.
Nonperishable content in which reading comfort, portability and transferability are valued—such as novels—are likely best delivered in traditional print. By the way, if all books were electronic, how would we give them as gifts? Gift certificates via e-mail? Yuck.
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- People:
- Andrew Brenneman
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Andrew Brenneman
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