16 Tips for Digital-Printing Success
Here, Robinson offers eight tips for digital-printing success:
9. Use digital printing to improve inventory management and sell short.
Like many publishers, we were over-ordering on offset print runs to ensure that we didn’t short any customers, but as a consequence, we were seeing too much product that came into inventory and never left the warehouse. Of course, that was expensive, so we looked for a new solution for inventory management. That solution is the short-run digital-printing environment. Now, as we are getting demand, Jason [Warner, central inventory manager,] looks at the historical pattern and pulls back at the offset printer. In his perfect world, we would always come up just short because our digital line can respond very quickly to make up the shortfall.
- People:
- Peter Osnos
- Places:
- Depew, N.Y.
- New York