16 Tips for Digital-Printing Success
PublicAffairs and Harlequin take full advantage of short-run/print-on-demand technology. Here are their insights for making it work.
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5. Forget quality qualms.
Quality in hardcover is no longer an issue for us. The change [in printing method] doesn’t need to be visible to consumers. The only difference between POD and regular offset is that POD doesn’t do a matte-finish cover, which is a subtle difference that no consumer would notice. We certainly didn’t get any complaints.
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- People:
- Peter Osnos
- Places:
- Depew, N.Y.
- New York
Dawn Greenlaw-Scully
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