16 Tips for Digital-Printing Success
PublicAffairs and Harlequin take full advantage of short-run/print-on-demand technology. Here are their insights for making it work.
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8. We have much to gain, little to lose.
…The more ways that we deliver—offset and digitally printed books, downloadable audio, e-books—the less likely we are to be buried in returns. If you print 10 books to sell six, you carry a huge burden. If you print 10 to sell eight, you’ve transformed your business. In short, there is no technical or business reason why a publisher cannot take on POD digital printing.
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- People:
- Peter Osnos
- Places:
- Depew, N.Y.
- New York
Dawn Greenlaw-Scully
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