16 Tips for Digital-Printing Success
PublicAffairs and Harlequin take full advantage of short-run/print-on-demand technology. Here are their insights for making it work.
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6. Mold your mindset for POD.
Traditionally, if you have a problem, you get people together and work to solve it. But, to be successful with POD, you must cut through the bureaucracy. You can’t be tied up by procedure. We did have POD experience, so it was easier for us to break through right away.
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- People:
- Peter Osnos
- Places:
- Depew, N.Y.
- New York
Dawn Greenlaw-Scully
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