16 Tips for Digital-Printing Success
PublicAffairs and Harlequin take full advantage of short-run/print-on-demand technology. Here are their insights for making it work.
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14. Expect a long learning curve for short-run success.
From a technical standpoint, we don’t want to say that [in-house digital printing] is a minefield, but it is full of potential pitfalls. You must spend a lot of time thinking through the process and how you’re going to use the books you produce. We researched the technology for about a year and a half before we made our purchasing decisions. And our learning curve was not short: It was six to eight months before we had a sense that short-run would be available on a daily basis. But once we got past that point, the system has functioned extremely well.
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- People:
- Peter Osnos
- Places:
- Depew, N.Y.
- New York
Dawn Greenlaw-Scully
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