16 Tips for Digital-Printing Success
10. For customization, consider in-house implementation.
…We wanted to be in an environment that would never short our front-list customer. … If we get an Internet order in the morning, we want to be ready to ship product that afternoon. I don’t know that you’d get that level of service from a third party. Also, the quotations that digital-service vendors provided to us for printing books digitally would have made it uneconomical. In fairness to those service providers, their equipment is just not designed for our market. We had to build an environment specifically to do mass-market paperbacks. Plus, a lot of digital vendors say that you can’t use the equipment with bulky book newsprint, but we overcame that obstacle through our design. Now, we believe that we’re printing digitally in-house at about a third of the price compared to using a [POD] vendor.
- People:
- Peter Osnos
- Places:
- Depew, N.Y.
- New York