Cover Story: Amazon: The Elephant in the Room
There’s no way around it: The Seattle-based e-tailer has become the
dominant force of change in book publishing today. Whether that’s good
or bad for the industry is no easy question to answer.
To the extent that agency is a response to Amazon's cut-rate pricing, it's not necessarily a bad thing, in Norris' view. "It's clear that the industry needs to have better control of the price of their own product," he says.
But control of pricing doesn't mean control of the future, at least when it comes to the retailers who put publishers' products into consumers' hands. "Amazon's pockets are deeper than all of their traditional book retailing competitors, so how long can those competitors keep up with this money-losing approach?" Wikert wonders.
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