Cover Story: Amazon: The Elephant in the Room
There’s no way around it: The Seattle-based e-tailer has become the
dominant force of change in book publishing today. Whether that’s good
or bad for the industry is no easy question to answer.
Or not. There are still lots of other channels besides Amazon, Norris notes. They include Apple's iBooks, mass marketers like Wal-Mart and Costco, Barnes & Noble and a handful of other large booksellers, and thousands of independents. And many of those outlets did well in 2011. He doesn't think consumers are done with the physical channel, and foresees potential for innovations that combine e‑books and bookstore shopping, perhaps by using scannable codes on physical books.
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