Cover Story: Amazon: The Elephant in the Room
There’s no way around it: The Seattle-based e-tailer has become the
dominant force of change in book publishing today. Whether that’s good
or bad for the industry is no easy question to answer.
A far more positive analysis comes from Wikert. "I think what Amazon is doing on the self-publishing side is terrific," he says. "Traditional publishers need to wake up to the self-publishing phenomenon and figure out how it fits in with their own models."
But Norris doesn't think Kindle Direct Publishing is all that big a deal. "Right now there's a lot of smoke, but I don't see much in the way of fire," he says. "The thing is, every time one of these 99-cent authors sounds off about how much money they're making, you have to realize that there are 10,000 or maybe more authors that can't get anyone beyond their immediate family to buy their books."
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