Cover Story: Amazon: The Elephant in the Room
There’s no way around it: The Seattle-based e-tailer has become the
dominant force of change in book publishing today. Whether that’s good
or bad for the industry is no easy question to answer.
"In some ways the industry's challenge is where it's always been," Norris says. "To filter and package content in such a way that consumers find it valuable. Because there are so many ways for the consumer to amuse himself, there has to be a lot of hand-holding and selling. It's about doing that one book at a time to one person at a time." BB
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