Cover Story: Amazon: The Elephant in the Room
There’s no way around it: The Seattle-based e-tailer has become the
dominant force of change in book publishing today. Whether that’s good
or bad for the industry is no easy question to answer.
But retailing may have more appeal than skeptics think. Amazon surprised many by distributing Kindle through Target and other mass merchandisers, signaling that it respects the unique advantages of a physical channel. And Barnes & Noble's surprising success with aggressively featuring the Nook in its stores shows how a physical display can overcome consumers' reluctance to buy things they can't see and touch. Finally, it's worth recalling that most analysts thought Apple was making a big mistake by opening retail stores.
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