Cover Story: Amazon: The Elephant in the Room
There’s no way around it: The Seattle-based e-tailer has become the
dominant force of change in book publishing today. Whether that’s good
or bad for the industry is no easy question to answer.
Soaring over legal, marketing, technical and pricing concerns may be the opportunity to come up with improved products that will render irrelevant, in readers' minds, who's selling it, and how. That, at least, is Norris' view. "It's up to the publishers to make their content valuable and package it in such a way that the consumer says they'll buy it no matter what the cost."
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Mark Henricks
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