Cover Story: Amazon: The Elephant in the Room
There’s no way around it: The Seattle-based e-tailer has become the
dominant force of change in book publishing today. Whether that’s good
or bad for the industry is no easy question to answer.
Some authors start as e‑book self-published writers and want to sign with conventional publishers, Shatzkin notes, while others establish themselves the old-fashioned way and then turn to e‑books, either directly with Amazon or through self-publishing, to increase their margins. And Barnes & Noble's Nook e‑book platform, while still well behind Kindle in market share, has to some extent been effectively countering the Amazon juggernaut by keeping Nook as a viable alternative.
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Mark Henricks
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