Cover Story: Amazon: The Elephant in the Room
There’s no way around it: The Seattle-based e-tailer has become the
dominant force of change in book publishing today. Whether that’s good
or bad for the industry is no easy question to answer.
Shatzkin is betting that Amazon will be hard to dislodge. Five years from now, he says, any book that sells a lot of copies will sell 80 percent to 90 percent of them online, mostly in e‑book format. "That's a lot of change, and we're in the middle of it," he says. He sees little online competition for Amazon, and a continued decline in the significance of Barnes & Noble's position as the dominant physical bookseller.
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