Cover Story: Amazon: The Elephant in the Room
There’s no way around it: The Seattle-based e-tailer has become the
dominant force of change in book publishing today. Whether that’s good
or bad for the industry is no easy question to answer.
The Amazon Future
Beyond question, no matter who is doing the critiquing, the biggest effect Amazon has had has been on the book-buying public, which can easily find and order almost any book, for rapid delivery and at an attractive price. The effect on the industry all spins off of that reality. And what happens next, and perhaps far into the future, depends on how Amazon continues to hold and refine its position as perhaps the best place, all things considered, to buy a book.
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Mark Henricks
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