The Latino Market: Tongue Twister
John Byrd, of Cinco Puntos Press, is inclined to agree. Though it's tiny, El Paso-based Cinco Puntos (named for the founders' Five Points neighborhood) has a list of accomplishments that would make any publisher courting the Hispanic market green with envy: It's been inducted into the Latino Literary Hall of Fame, whose mission is to promote literacy and literary excellence in Latino communities. It's received grants from el Fideicomiso para la Cultura de México-Estado Unidos, an initiative founded in 1991 between the Mexican National Foundation of Arts and Culture and the Rockefeller Foundation to foster cultural collaboration between Mexico and the U.S. It was given a special Southwest Book Award for outstanding achievement in bringing national recognition to regional literature, and it even made waves in national news when the NEA canceled its grant to publish a book by Chiapas revolutionary Subcomandante Marcos.