The Latino Market: Tongue Twister
Early attempts to reach the U.S. Hispanic market produced mixed results. (Hint: It's not all about Spanish.) Publishers who understand this complex demographic can reap rewards.
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Liz Spikol
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And something is definitely happening. In February, Spanish-language publishing juggernaut Santillana USA announced a 78 percent increase in ebook sales between November 2011 and January 2012—that's just for the U.S. and Puerto Rico. A company spokesman thought it might be because of all the tablets that went on holiday sale. Whatever the reason, it opens possibilities.
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Liz Spikol
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