The Latino Market: Tongue Twister
Early attempts to reach the U.S. Hispanic market produced mixed results. (Hint: It's not all about Spanish.) Publishers who understand this complex demographic can reap rewards.
By
Liz Spikol
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fus-hispanic-book-market-spanish-complex-demographic-latino%2F" target="_blank" class="email" data-post-id="3007" type="icon_link">
Email
Email
0 Comments
Comments
Whisler points out that when people say "digital," they might also be talking about buying a book online. "Amazon has become a favorite," he says. "If you have someone in North Carolina, [that person might not] really have alternatives, but there's a large population in North Carolina."
Being digitally connected doesn't solve everything, though. Kanellos says publishers of books marketed to Latinos face challenges Anglo publishers don't: "There's a backlash against Latino culture in the U.S. In Arizona, our books were taken out of children's hands."
0 Comments
View Comments
Liz Spikol
Author's page
Related Content
Comments