The Latino Market: Tongue Twister
Early attempts to reach the U.S. Hispanic market produced mixed results. (Hint: It's not all about Spanish.) Publishers who understand this complex demographic can reap rewards.
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Liz Spikol
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And then what?
"Later, they changed their direction."
Well, at least they have company. BB
Liz Spikol is the editor of Curbed Philly and a contributor to Tek Lado and Philadelphia Magazine's The Philly Post. She can be found on Twitter: @lspikol.
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