The Latino Market: Tongue Twister
Early attempts to reach the U.S. Hispanic market produced mixed results. (Hint: It's not all about Spanish.) Publishers who understand this complex demographic can reap rewards.
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Liz Spikol
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"A small percentage are bilingual—about four to five a year, and the rest in translation," Higgins says, via email. "Meanwhile, in English, one of our ongoing initiatives is to grow the number of Latino authors across our list. Recent publications include the just-launched Border Town series by Malin Alegria; 'The Revolution of Evelyn Serrano,' the first novel by Sonia Manzano (the actress who plays Maria on Sesame Street); 'Choke' by Diana López in fall 2012; and on our Summer 2013 list, 'Take a Chance, Chica' by Angela Cervantes."
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