The Latino Market: Tongue Twister
Early attempts to reach the U.S. Hispanic market produced mixed results. (Hint: It's not all about Spanish.) Publishers who understand this complex demographic can reap rewards.
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Liz Spikol
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But that's rarefied air. Kanellos predicts a wholesale conversion even of public school systems. "What we see in the future, school systems will do away with textbooks and give students something like iPads. Digital is just exploding."
It's also helping publishers to promote their titles, which isn't always easy in a niche market with small budgets.
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Liz Spikol
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