Content Be Nimble, Content Be Quick
Wolters Kluwer Health’s $2 million custom content management system made multiplatform content delivery so fast, easy and accurate that the company will be offering it to other publishers.
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“One of our sister companies supplies reprints, and they can use the system to search by keywords through our journals and then sell reprints of articles that are particularly hot topics,” Ward notes. “They … used to have to get our journals out and actually read through them, searching for these relevant keywords.”
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Gretchen A. Peck
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