Content Be Nimble, Content Be Quick
Wolters Kluwer Health’s $2 million custom content management system made multiplatform content delivery so fast, easy and accurate that the company will be offering it to other publishers.
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“EMC was a strong company,” Ward suggests. “They had great revenue growth and high R&D, so we thought, let them invest in the base platform, and let Wolters Kluwer Health invest in building a publishing application on top of it.”
The result was an application called “PubFusion,” and with the help of a third-party integrator, Flatirons Solutions, it went live in March 2005. “We currently publish 200 titles using PubFusion, from 12 locations in five countries,” Ward says.
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Gretchen A. Peck
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