Content Be Nimble, Content Be Quick
Wolters Kluwer Health’s $2 million custom content management system made multiplatform content delivery so fast, easy and accurate that the company will be offering it to other publishers.
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Ward says that the ROI for PubFusion has exceeded even her wildest imagination. “We did invest significant money—$2 million dollars,” she confides. “But the first-generation release has already paid for itself within nine months of operation.”
The publisher also saw a reduction in advertising makegoods. “If we ran the wrong ad, because we’d picked up the wrong version, for example, we didn’t get the revenue. We’ve seen a savings there, simply by looking at how often we have to do a redo,” Ward explains. “So we not only saw benefits in cost and schedule, but quality, too.”
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Gretchen A. Peck
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