Content Be Nimble, Content Be Quick
Wolters Kluwer Health’s $2 million custom content management system made multiplatform content delivery so fast, easy and accurate that the company will be offering it to other publishers.
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Roll-out of the new publishing system required thoughtful planning, according to Ward, who says it’s not just a matter of training employees on new software. Rather, this workflow overhaul represented a more significant cultural shift for the company. It helped to have buy-in not only from senior executives, with whom the cross-functional teams met monthly, but also the personnel who’d be using the new workflow.
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Gretchen A. Peck
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