Content Be Nimble, Content Be Quick
Wolters Kluwer Health’s $2 million custom content management system made multiplatform content delivery so fast, easy and accurate that the company will be offering it to other publishers.
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“The company allowed us to provide tremendous incentives to our employees,” Ward explains. “We ran contests and gave out iPods as prizes, and we also hosted a big party when we launched.”
Naturally, there was a learning curve, and Ward says they expected a six-month drop in productivity as employees adapted to the new workflow. The prediction was right on the money.
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Gretchen A. Peck
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