Content Be Nimble, Content Be Quick
Wolters Kluwer Health’s $2 million custom content management system made multiplatform content delivery so fast, easy and accurate that the company will be offering it to other publishers.
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Above and beyond what the solution has saved the company itself, it has also presented a new revenue opportunity for the publisher.
“The irony of all of this is, after we launched, we started getting calls from people, other publishers, who’d heard what we’d done and wanted to learn more,” Ward recalls. “So, we’ve done some demonstrations of the solutions to a few external organizations, and we’ll now be packaging PubFusion as a solution for other publishers. That was an offshoot of the project that I’d never expected!”
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Gretchen A. Peck
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