Content Be Nimble, Content Be Quick
Wolters Kluwer Health’s $2 million custom content management system made multiplatform content delivery so fast, easy and accurate that the company will be offering it to other publishers.
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“Content” included not only copy submitted by editorial contributors, but also art and graphic files, digital advertising files and copyright information.
The assets had to be nimble, too—publishable to print or online, or both.
Making their vision a reality
Once the cross-functional teams had identified their challenges and mapped out their ideal workflow, Ward went in search of a software developer who could bring it to fruition.
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Gretchen A. Peck
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