The Latino Market: Tongue Twister
Early attempts to reach the U.S. Hispanic market produced mixed results. (Hint: It's not all about Spanish.) Publishers who understand this complex demographic can reap rewards.
By
Liz Spikol
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fus-hispanic-book-market-spanish-complex-demographic-latino%2F" target="_blank" class="email" data-post-id="3007" type="icon_link">
Email
Email
0 Comments
Comments
The Rayo venture is just one example of publishers that were eager to capitalize on the Latin boom. But having a crack editorial team and an impressive list isn't enough. Along with all the challenges faced by English-language publishing, book publishers wanting to capture the Hispanic market face the most elemental question of all: Which language do we choose?
0 Comments
View Comments
Liz Spikol
Author's page
Related Content
Comments