A Higher Calling
Since the formation of HCCP, several new imprints have been launched or re-launched as well. In March, Thomas Nelson announced that it would restore Nelson Books and W Publishing Group as two distinct imprints focusing on nonfiction. Both had been shuttered, along with more than a dozen others, in 2007 when the company decided to only publish under the Thomas Nelson name. At the time, the strategy addressed the cost implications as well as the consumer confusion over the myriad imprints. After spending the past six years distinguishing its brand in the Christian publishing industry, the decision to reinstate these imprints was a recognition of the strength and variety of the nonfiction groups within Thomas Nelson as well as the talent of Brian Hampton, SVP and Publisher of Nelson Books, and Matt Baugher, SVP and Publisher of the W Publishing Group.