A Higher Calling
Harper Collins Christian Publishing's Mark Schoenwald discusses his team's mission to unite religious publishing poewerhouses Zondervan and Thomas Nelson
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fa-higher-calling%2F" target="_blank" class="email" data-post-id="887" type="icon_link">
Email
Email
0 Comments
Comments
The separateness of the CBA (Christian Booksellers Association) market has allowed HCCP to try new promotions and merchandising, concentrating on how to add value rather than use giveaways. They have shared their learning with HarperCollins and in turn benefited from the results of HarperCollins' own experiments with dynamic pricing in the digital space.
0 Comments
View Comments
Jane Von Mehren
Author's page
Related Content
Comments