A Higher Calling
Leveraging existing online platforms is another initiative. An example is BibleGateway.com; with 15 million unique visitors every month, it is the world's largest website dedicated to Bible research. Although it does sell books and related products, the site is religiously neutral, allowing users to read and research the site's nearly 200 Bible translations. As a way to bring some of BibleGateway's audience to a destination where they can discover and connect with HCCP content and authors, the division's eMedia and marketing teams developed FaithGateway.com. Now in beta, it is an online community of top Christian authors that provides all kinds of information - from tips for Christian parenting to laymen's bible study guides - in the form of blog posts, book excerpts, videos and newsletters. The site's e-commerce platform will allow visitors to buy directly or discover a local retailer. In February, FaithGateway launched the e-newsletter Devotionals Daily that already has more than 42,000 subscribers and exemplifies how HCCP is using digital content to drive discoverability and build a community.