A Higher Calling
In addition to the two core publishing groups, Westbow is a self-publishing entity that provides another source of author discoverability. The imprint is a strategic partnership with Author Solutions and an example of Schoenwald's belief that HCCP doesn't have to do everything by itself.
Building in a Time of Change
The challenge for HCCP's leadership is not only shaping the new division, but also addressing the many changes in the industry as a whole. Digital has had a lower penetration in the Christian publishing segment in large part because Bible-reading is not a linear experience as well as the strength of physical gift books in this market. Nonetheless, the digital sphere is expanding, so HCCP is emphasizing two things: innovation and execution. Schoenwald says it's important to "take a chance and learn. It's okay to fail, you're going to learn as you go, but you've got to tell people what happened."