A Higher Calling
Harper Collins Christian Publishing's Mark Schoenwald discusses his team's mission to unite religious publishing poewerhouses Zondervan and Thomas Nelson
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Growth
Now that the structure of the new division is in place, the concentration is on growth. In terms of products, the division has identified four areas:
- Bible engagement (particularly for teens and young readers), bible study and devotionals.
- Children's publishing.
- Selling directly to churches and ministries, so pastors and ministers can be brand ambassadors for HCCP's authors and products.
- Getting the right digital/print mix and growing digital so that it enhances print publications.
The international marketplace is a long-term growth opportunity for the division both in terms of export and partnering with foreign-language publishers. It is another area where HCCP is leveraging its connection with HarperCollins, working with the parent company's Australian, Canadian and U.K. teams, which are much bigger players in those markets than HCCP could ever be on its own.
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Jane Von Mehren
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